A couple weeks ago I found myself headed to Hurricane, Utah and from there on to Vegas. The purpose? Filming Gregory climbing athlete Joe Kinder along the way in order to create a video that we could use to brand Joe as a Gregory athlete as well as something that would virally spread throughout the climbing community. Since Gregory is really a peripheral brand in the climbing world, we have to come up with something that is unique. We’re thinking it’ll work.

The final video of our 3 day journey to Vegas isn’t complete, but Derek from Piton Productions threw together this little clip. We used a remote control helicopter to film the car chase segment along with some climbing too.

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