Marketing at people is so 20th century, but a majority of the marketing done these days is still at people, not with/through people. Companies get away with it because of the “everybody is still doing it” clause, which I don’t subscribe to but can remotely understand, sort of.
But if do decide to market at people and if you are going to SCREAM or YELL your message, you probably aught to be sure that it’s spelled correctly. Case in point:
I was driving with a friend heading north on State Street in Orem, Utah when we passed this business:
And according to the sign on the front left of the store they buy and sell used cell phones:
So they decided to YELL it to everyone who drives by the south side of the store, which is also visible from State Street. But they forgot to SPELL:
Either they are very clever and were hoping that someone like me would come along and blog about it or they were in a hurry and didn’t notice the error. What do you think the real deal is with this sign? Simple error or clever marketing?
5 Responses to “If You’re Going to YELL it at least Spell it”
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October 25th, 2007 at 9:57 am
Actually a “Pnone” is a telephony device that is quite popular but it is used for communication in an alternate universe. Pnones are bought and sold and discussed all over the internet. Go ahead and Google Pnone and you’ll see what what I mean… I’m just surprised that you’ve found evidence of the Pnone tentacles reaching as far as Utah.
November 6th, 2007 at 3:05 pm
Neither. Maybe the top of the “h” rubbed off, making it an “n”.
November 15th, 2007 at 12:05 am
@Jessica – That was a thought I had as well. The sign was made with vinyl letters so there’s no way it could rub off (I used to order banners for a company I worked at a few years back) They changed the sign out a couple of weeks ago and confirmed that it was an error.
March 11th, 2008 at 1:52 pm
wow you really took the time to take the pics and post this site over somethin this stupid..cant see that the H rubbed off..have you ever seen a business with there neon sign burned out same thing?
March 12th, 2008 at 4:43 pm
@ Matt – it clearly wasn’t rubbed off. They made a new sign a couple of weeks later to correct the error.
Hey, I’m not trying to bring this particular company down with this post. I was trying to show that if you spend $150 or so to SHOUT your marketing message to the world on a vinyl banner that you should at least run spell check. No?