One of the things I enjoy about my job at Backcountry.com is the opportunity and often the challenge of finding small events that we can sponsor. From this I often meet the most amazing people and get a chance to not only represent the brand I work for but also get to create a lasting relationship with the event organizer.
One event that I sort of took a chance on was a request from Jeannette Cezanne who created the Bread and Roses geocaching event. Recently Jeannette has written a book about geocaching which is part of the Open Your Heart series, a Why To in the sea of How To books. I had the chance to read the book (pdf’s are great) and was very impressed by the reasoning behind the pursuit. I’ve never before done geocaching but found through the book a new understanding of what it is but more importantly the why behind it.
What I realize is that geocaching is full of adventure and exploration, similar desires that drive me to hike, climb and ski mountaineer – some of my favorite pursuits.
Check out the video hosted on Jeannette’s website – Open Your Heart to Geocaching. besides being a good overview I give her kudos for such a cool way to promo a book by using new media.
Leave a Reply
You must be logged in to post a comment.
